Twitter can be very, rather say extremely distracting sometimes! Employing excessive time on the micro-blogging site is detrimental to work and sometimes even wasteful. But when utilized for the right reasons, it can deliver great results. It can gather millions of school students worldwide to fight climate change and also bring back childhood memories.
Memorize Rola-Cola ’cause the popular candy from the 90s? It was terminated in 2006 and just like the rest of us, Twitter user @ssaig was sad to see it go. In February 2019, he asked the company ‘Parle’ what it would take to bring ‘the solid cola’ back.
https://platform.twitter.com/widgets.jsHey @ParleFamily. How many RT's to bring this back?
— Sid (@ssaig) February 14, 2019
The report of Business Insider says the brand then began considering a relaunch. Less than a week after the first tweet, Parle said, “If all you need is Rola-Cola, then all we need is 10k retweets,” and pretty soon #BringBackRolaCola started going viral.
The Hindu Business Line quoted Krishna Rao, Senior Category Head Parle Products saying, “We had discontinued Rola-Cola around 2006 for the domestic market while continuing to sell it in international markets such as Africa. But when a customer asked us how many retweets we will need to get the candy back on shelves in the country, we responded swiftly. As the positive responses started pouring in, we set an aim to bring the brand back on retail shelves in about 75 days – after getting 10,000 retweets.”
https://platform.twitter.com/widgets.jsAll we asked for was 10k retweets but we got a whole lotta love along with it. Thank you for the #BringBackRolaCola movement and its success. More updates coming soon! pic.twitter.com/vlb1OuTcBZ
— Parle Products (@ParleFamily) March 12, 2019
On Tuesday, all the efforts paid off and the company officially declared that the candy was back! News18 reports that its new avatar is taller, stronger and cooler with 12 pack slabs!
https://platform.twitter.com/widgets.jsYOU asked, we listened. India's most loved cola ka gola is back with a bang! Get your pack today! #RolaColaIsBack pic.twitter.com/IokRIrsNtT
— Parle Products (@ParleFamily) October 1, 2019
90s kids were stepped on cloud nine after hearing the announcement and shared their joy over the revival.
https://platform.twitter.com/widgets.jsAvailable at Kerala. Bought it from Pala, Kottayam district, Kerala. pic.twitter.com/lKFpq5CWtp
— Heightsix (@jpoomath) October 1, 2019
https://platform.twitter.com/widgets.jsI was lucky. In 2015, I told my husband who was to meet Mr Raj Chauhan, that I missed Rol-a-cola & it should be bought back. He told hubby that they only make it for export. However the same evening, I got a whole box of Rol a cola & Poppins from him. Can’t wait for it to come!
— Trupti (@TruptiTeeny) October 3, 2019
https://platform.twitter.com/widgets.jsRola cola rolacola rola cola! Isme cola ka maza albela… https://t.co/zPapYpbgH0
— Villainiya (@DushtaStree) October 1, 2019
https://platform.twitter.com/widgets.jsPSA BISHES THE BIG BOSS IS BACK https://t.co/oxRsgGcn1h
— The Great Stupid (@nomnombiar) October 1, 2019
https://platform.twitter.com/widgets.jshttps://t.co/wieX4tZt8h pic.twitter.com/L6qWfLW5Dj
— potato_lovah (@kabirdhamne) October 2, 2019
If the company listens to its customers then we think it’s time to start a movement and #BringBackPoppins next!